A game on the radio - Liveload for 3FM

For Dutch radiostation 3FM, we developed a social media strategy that uses Facebook as a platform to create a stronger synergy between radio DJ & listener. Through the use of live implementation of cameras on smartphones, tablets, laptops or any other device, the listener is asked to start a recording during the show. Several moments later the DJ gives an absurd assignment which the listeners should fullfil. The created content is uploaded to the DJ's facebook timeline, resulting in both user as DJ collecting likes and exposure.

My role in this project was as an art director so I was in charge of the overall visual appearance, set design and keeping track of the concept.

#make #hku #school #radio #3FM #liveload